The next step..

Calls this week were useful, shame I missed Friday. My head was throbbing as I was on day 3 of elimination and Thursday afternoon I wiped out with the worst headache of my life! Seriously - I never get headaches unless I've had a bloody good night to show for it but this was immense. I managed to drive myself round my mum's and then didn't surface till late Friday feeling a hell of a lot better and back to normal.

Anyway UMI statement is done but needs a bit of tweaking. I'm sure this will change over the weeks to come so that it flows better but as Tim said it's a mouthful at first. When you've said it a few times it comes more naturally. I have loads to do over the next week. I have to learn new tracks for body balance, plan my 12 days of xmas and start submitting some articles to the web. Gonna get started right now!

Back on track (this is going round my head to the tune of ACDC)

OK feeling a LOT bettter today. Had a good chat with Tim on Monday, Ben yesterday and Dax last night. The mentor call was good but I couldn't hear much as my reception was ruuuubbish! I have a lot planned today and hopefully once I've done my UMI I'll be well on my way to deciding a forward direction for myself.

Rock on!

The Dip

Decisions, decisions. Well I have a fair few to make. My current situation isn't working for me. The way you get to meet prospects at my gym benefits the club only, they get their appointments serviced for free and but they don't allow you to qualify prospects. So I find myself wasting several hours a week with people who aren't interested in PT and who just want a programme and something for nothing. Don't get me wrong I don't mind spreading my knowledge - the more people I can give advice to the better - they'll remember that and tell others about it, great PR. However my time is valuable and I'm not seeing any return for it. Advertising is restricted and I find myself very limited on avenues to build my client base.

I've just read the dip by Seth Godin, I know I'm in it. But is it worth sticking with or quitting. Is this a brick wall that won't shift?

I'm going to try holding a free seminar and see if that works for me. If it does nothing I think it maybe time to look for another option.

Oh my god it's monday and I haven't written for 5 days - oops!

How did it get to be Monday already! I have been slack these past few days. Right list to do today:

Gatekeeper strategy
Plan outline for info product for 12 days of xmas
Book in seminar time with Fitness First for 2 weeks time
Amend website
Call fitpro and get new balance cd sent out to learn for saturday!

Better get on and do it!

Has Dax finally lost it or is he megatron in disguise?

I knew it was coming but not so soon. Dax has told us to sack our bad clients. Now this isn't new to me. I've done it before and it wasn't nice. I actually tried to sack a client just before the beginnning of the mentor programme because she kept making excuses not to come training, cancelled in under 24 hours notice and basically was just eating crap & not taking responsibility for her food choices. She promised that she would change and so far so good. So rock on.

BUT...we've been told to make a list, check it twice, find out who's naughty or nice.... and sack everyone that falls into the not ideal client net. The Grinch is about to ruin Christmas. It's not that I don't understand the theory - I like the idea of it and can even visualise how it would work but to get rid of clients when you have no safety net?

Dax I hear what you're saying about creating a persona and magnetic pull to clients that are ideal but have you gone ever so slightly mad?

Finally!!

Gosh this excellence module has got me working at full pelt. I've been taking advantage of the fact that Carl's away with work at the moment so I'm working right through till bed - although I do currently have a glass of pink champagne (now empty) and x-factor is on tv - hey it's Friday, not exactly rockstar behaviour!

I have done so much more in the last week or so than in the last 6 months put together! Today I have: put my accounts to bed which I've been playing catch up on for ages, done my excellence module for the 3rd day running, written my telephone scripts (Dax I know I need to send them but I need to type them up first), proofed my logos and planned a project with a colleague to start in January 2008. Oh and trained my clients. Phew!


It's hard work and I love it. I'm feeling motivated, driven, passionate & I have a sense of achievement every day.